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  • Natalie Velthuysen

Unlocking potential: Why neurodivergent-informed design matters

Today, let's dive into a topic that's not only fascinating but also incredibly important – neurodivergent-informed design.

You might be wondering, what exactly is neurodivergent-informed design, and why does it matter?

Well, buckle up as we explore the fascinating world of neurodiversity and uncover why designing with neurodivergent individuals in mind can lead to more inclusive and impactful experiences for everyone.

Neurodiversity is a concept that recognises and celebrates the natural variation in human brains and minds. It encompasses a spectrum, including autism, ADHD, dyslexia, and more. While neurodivergent individuals may think, learn, and process information differently from neurotypical individuals, their unique perspectives and talents bring invaluable diversity to our world.

So, why does neurodivergent-informed design matter? Here are a few reasons:


Designing with neurodivergent individuals in mind promotes inclusivity and ensures that everyone can access and engage with your products or services. By considering diverse cognitive styles and preferences, you can create experiences that are welcoming and accommodating to a broader range of users.


Many design principles that benefit neurodivergent individuals also enhance accessibility for everyone. For example, clear and concise communication, intuitive navigation, and consistent design patterns benefit users across the board, regardless of neurodiversity.


Embracing neurodiversity in design fosters innovation and creativity. Neurodivergent individuals often bring unique perspectives and insights to the table, leading to novel solutions and groundbreaking ideas. By designing with neurodiversity in mind, you can tap into this untapped pool of talent and drive innovation within your organization.


Designing with empathy means putting yourself in the shoes of your users and understanding their needs and challenges. By adopting a neurodivergent-informed approach to design, you cultivate empathy and compassion for individuals with diverse cognitive profiles. This not only leads to better-designed products but also fosters a more inclusive and compassionate society.

Social Responsibility:

As designers, we have a responsibility to create products and experiences that benefit society as a whole. By designing with neurodivergent individuals in mind, we contribute to a more inclusive and equitable world where everyone has the opportunity to thrive.

So, how can you incorporate neurodivergent-informed design principles into your work? Here are a few tips to get started:

Embrace Diversity: Recognise and celebrate the diverse range of cognitive styles and preferences within your user base.

Prioritise Clarity and Simplicity: Keep your designs clear, concise, and easy to understand, minimising cognitive load and confusion.

Provide Options: Offer customisable settings and preferences that allow users to tailor the experience to their individual needs and preferences.

Seek Feedback: Actively seek feedback from neurodivergent individuals throughout the design process to ensure that their perspectives are heard and incorporated into your designs.

Educate Yourself: Take the time to educate yourself about neurodiversity and the specific needs and challenges faced by neurodivergent individuals. This will help you design more effectively and empathetically.

In conclusion, neurodivergent-informed design matters because it promotes inclusivity, accessibility, innovation, empathy, and social responsibility.

By embracing neurodiversity in design, we can create more meaningful and impactful experiences for everyone. So let's celebrate our differences, unlock our collective potential, and design a brighter and more inclusive future for all.

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